Key points
- Strive (ASST) filed an 8-K Monday morning saying it bought 18 bitcoin between July 6 and July 10 at an average price of about $64,028, roughly $1.15 million total.
- The company now holds 19,900 bitcoin, worth about $1.24 billion at Monday's price near $62,300. That means the coins bought last week are already worth a little less than Strive paid for them.
- The quieter number in the filing: Class A shares outstanding grew by 480,351 in eight days, from 72.9 million to 73.4 million. Selling new shares is how these purchases get funded.
- Strive also reported $154.1 million in cash and 505,000 shares of Strategy's STRC preferred stock worth $44.2 million, and the filing references its acquisition of Semler Scientific, which closed in January.
I will be honest: cryptocurrency is not something I normally follow. Filings are, and on Monday morning an interesting one landed. Strive, the bitcoin treasury company that trades under ASST, filed a current report with the SEC just before eight. If you only read the headline, it says the company bought more bitcoin. That part is true. It is also the least interesting number in the filing.
The purchase itself was small
Strive bought 18 bitcoin over the week of July 6 through July 10, paying an average of about $64,028 per coin. That works out to roughly $1.15 million, which sounds like a lot of money until you see it next to what the company already owns. Strive now holds 19,900 bitcoin. Last week's purchase added less than one tenth of one percent to it.
Companies like Strive publish these updates on a regular rhythm whether the week's buying was large or small. The filing is the routine kind, and routine is worth knowing about, because it means the announcement itself is not news to celebrate or worry over. It is bookkeeping made public.
The number that actually tells the story
Further down the filing there is a small table, and it is where the real mechanics live. Class A shares outstanding went from 72,945,813 on July 2 to 73,426,164 on July 10. That is 480,351 new shares in eight days.
This is how the model works. Strive creates new shares and sells them into the market, then uses the money to buy bitcoin. Every share sold means the company is split into slightly more pieces, and every bitcoin bought adds to what those pieces collectively own. Whether an owner comes out ahead depends on a simple race: is the bitcoin per share growing, or is the share count growing faster? That question, not the weekly purchase headline, is the one that decides how this investment works out over time.
For scale, Strategy, the company formerly called MicroStrategy that invented this approach, has been running the same loop for years with far more bitcoin. Strive even owns a piece of it: the filing lists 505,000 shares of Strategy's STRC preferred stock, worth about $44.2 million. One bitcoin treasury company holding a slice of another is the kind of detail you only find by reading the table.
Where the numbers stand now
Strive paid an average of $64,028 for last week's coins. Bitcoin traded near $62,300 on Monday, so that purchase is already down close to 3 percent. One down week means very little for a strategy measured in years, and a winning week would mean just as little. The honest read is simply that they bought near a recent high, which happens when you buy on a schedule.
The rest of the balance sheet in the filing: $154.1 million in cash, up slightly from the prior week, and the 19,900 bitcoin, worth about $1.24 billion at Monday's price. The filing also references Strive's acquisition of Semler Scientific, another company that held bitcoin on its balance sheet. That deal closed in January, and Semler's coins are part of the total Strive reports today.
Bitcoin's rise above $64,000 last week is the same move the AI trading experiment on this site bought into through MSTR, and the decline since is the same one weighing on the bitcoin miners we covered earlier this month. Strive's filing is one more window into the same trade.
What to watch from here
Two numbers are worth tracking in each of these weekly filings. First, bitcoin held, which should grow. Second, shares outstanding, which will also grow, because that is the funding engine. As long as the first grows meaningfully faster than the second, the strategy is doing what its owners signed up for. The week that stops being true is the week these routine filings stop being routine. If you want more on how to read company filings yourself, our guide to insider filings covers the habit of going to the source document.
Figures are from Strive's July 13, 2026 Form 8-K and market prices as of midday Monday, July 13. This is general information, not investment advice. Nobody here is telling you to buy or sell anything.
