Acer CEO says Samsung, SK Hynix and Micron are talking up the memory shortage.

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Key points

  • Acer's CEO says the memory shortage will not last to 2030
  • He says suppliers are protecting margins
  • His forecast still calls for higher PC prices before a 2027 decline

Acer chief executive Jason Chen does not think the memory shortage will last to the end of the decade. He says the biggest memory makers are overstating the problem to keep prices and margins high.

Chen named Samsung, SK Hynix (SKHY) and Micron (MU). He said tight supply is limited to high-end memory, including LPDDR5X-9600, while mainstream DRAM and SSD supply remains ample. Tom's Hardware reported his remarks on Monday, following an earlier report on Sunday by the Taiwan trade publication DigiTimes.

Chen's accusation was direct. He said suppliers want to keep margins high for as long as possible, "so they keep putting out the message: let me tell you, prices won't come down until the year 20-whatever." Some industry forecasts put the shortage's end closer to 2030 or later.

Chen is not predicting an immediate drop in PC prices. He expects them to rise another 5% to 20% by year-end, level off in the first half of 2027 and then begin to fall. His view is that changes in memory pricing take a few months to reach consumers.

Why Chen expects prices to fall

Chen's answer is China. He said lower-cost memory from Chinese manufacturers will disrupt the market, and that Acer, HP and Asus have begun using chips from CXMT. CXMT, China's largest DRAM maker, said this month that its fifth-generation DRAM is in mass production.

Chey Tae-won, chairman of SK Group, has raised the same concern from the supplier side: Chinese capacity could eventually pressure memory prices.

The suppliers see a longer squeeze

Chen's view runs against the memory industry's prevailing forecast. SK Hynix has said 2027 could be the worst year of the shortage and that pricing may not normalize until around 2030. Adata's chief has said the DRAM shortage could last another decade. Apacer's chief has warned that DRAM available to module makers could drop by more than 70% in 2027 as HBM and server memory for AI take up more capacity.

AIStockWire has reported that view as the base case, including the argument that memory is the real bottleneck for AI. Chen is a major customer arguing against his suppliers' outlook. The market will decide which side is right.

Shares were mixed in midday trading. Micron traded around $1,041, up about 2.5% from Friday's close. SK Hynix's U.S.-listed shares were about flat, while SanDisk (SNDK) fell about 2%. Intraday prices can change before the close.

Frequently asked questions

What did Acer's CEO say about the memory shortage?

Acer chief executive Jason Chen said the memory shortage will not last to 2030 and accused the big memory makers, Samsung, SK Hynix (SKHY) and Micron (MU), of talking up the shortage to hold their margins high. He said the tightness is concentrated in high-end memory such as LPDDR5X-9600, while mainstream DRAM and SSD supply is ample. Tom's Hardware reported his remarks on September 21, 2026.

When does Acer expect PC prices to fall?

Chen does not expect prices to drop soon. He said PC prices will rise another 5% to 20% into the end of 2026, plateau in the first half of 2027, and only start to decline after that, because supplier pricing reaches shoppers a few months late.

Why does Acer think memory prices will come down?

Chen pointed to cheaper Chinese supply. Acer, HP and Asus have started using DRAM from China's CXMT, which says its fifth-generation DRAM is in mass production. Memory makers disagree: SK Hynix has said 2027 will be the worst year of the shortage and that pricing will not normalize until around 2030.

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Dennis Singleton
Dennis Singleton

Dennis Singleton has spent years following the markets, but what keeps his attention is how AI is built. He writes about the companies behind the technology, from semiconductor designers and advanced packaging to photonics, memory, networking, and the hardware powering modern AI. His approach starts with filings, earnings, and industry research, then translates the important details into clear, straightforward analysis without unnecessary hype.