Alibaba (BABA) executive Jiang Fang sells $12 million in stock weeks after chairman and CEO bought shares

Alibaba logo above the words Insider sale

Key points

  • An Alibaba executive sold about $12 million of stock
  • The chairman and CEO bought in August
  • A new law put these trades on the record

Alibaba Group (BABA) chief people officer Jiang Fang sold about $12 million of the company's stock in Hong Kong on Sept. 30, about five weeks after its chairman and CEO bought shares at higher prices.

A Form 4 filed Friday, also listed on our insider trading tracker, shows she sold 885,272 ordinary shares at HK$105.70 to HK$107.00 each. The weighted-average price was equivalent to US$13.55 per share.

Each Alibaba American depositary share traded in New York represents eight ordinary shares. That puts the sale at the equivalent of about 110,700 ADSs, at about $108 apiece.

What did Jiang Fang sell?

The filing reports the shares as an open-market sale. It doesn't say the sale was made under a pre-arranged trading plan, and it isn't described as a tax withholding sale.

Her earlier sales this year were smaller and tied to taxes. In March, June, and September, Jiang sold blocks of 16,848, 4,898, and 4,889 shares. Her Form 4s say those shares were "withheld and sold in the open market in Hong Kong on behalf of the reporting person to satisfy tax withholding obligations" when her restricted stock units vested.

After the Sept. 30 sale, Jiang directly held 4,679,097 ordinary shares and another 23,116,864 through a trust, according to the filing. The shares she sold were about 3% of what she reported owning before the sale.

Who bought Alibaba shares in August?

Chairman Joseph Tsai bought 720,000 ordinary shares on Aug. 24 at $14.29 and another 720,000 on Aug. 25 at $14.47, according to his Form 4s. That's about $20.7 million in total.

Chief Executive Eddie Wu bought 350,000 ordinary shares on Aug. 24 at an average of $14.24, or about $5.0 million, his filing shows. Jiang's $13.55 average sale price is below what both men paid.

Why do Alibaba executives file Form 4s now?

Until this year, directors and officers of foreign companies listed in the U.S., like Alibaba, didn't have to report their trades on Form 4. The Holding Foreign Insiders Accountable Act changed that. Starting March 18, 2026, those insiders must report most trades within two business days.

Alibaba's insiders filed 13 initial ownership reports, on Form 3, on that date. That gives investors only a short history of Alibaba insider transactions reported through the SEC's Form 4 system.

Alibaba's U.S.-listed shares were down 2.0% at $105.28 as of 11:57 a.m. ET Friday. The company also faces a shareholder lawsuit with an Oct. 5 deadline for investors seeking to lead the case.

Frequently asked questions

How much Alibaba stock did Jiang Fang sell?

Alibaba Group (BABA) chief people officer Jiang Fang sold 885,272 ordinary shares in Hong Kong on September 30, 2026, at a weighted average of $13.55 each, or about $12 million, according to a Form 4 filed October 2, 2026.

Was Jiang Fang's Alibaba sale for taxes?

The Form 4 reports an open-market sale and does not describe it as a tax withholding sale or say it was made under a pre-arranged trading plan. Her smaller sales in March, June, and September 2026 were described as shares withheld and sold to cover taxes when restricted stock units vested.

Did Alibaba insiders buy shares in 2026?

Yes. Chairman Joseph Tsai bought 720,000 ordinary shares on August 24 and another 720,000 on August 25, 2026, about $20.7 million in total. CEO Eddie Wu bought 350,000 ordinary shares on August 24 for about $5.0 million.

How many Alibaba ordinary shares are in one ADS?

Each Alibaba American depositary share represents eight ordinary shares, so Jiang Fang's 885,272-share sale equals about 110,700 ADSs.

Why do Alibaba executives file Form 4s?

The Holding Foreign Insiders Accountable Act requires directors and officers of foreign private issuers such as Alibaba to report their trades under Section 16(a) starting March 18, 2026. Alibaba's insiders filed 13 Form 3 initial ownership reports that day.

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Jennifer Song
Jennifer Song

Jennifer Song writes Portfolio Watch. She studied finance and likes digging through public filings to see what politicians and other well-known people are buying and selling. She doesn't trade herself. She just likes seeing where the big names put their money.