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Apple (AAPL) unveils $299 HomeView hub with Siri AI, but won't sell it in the EU

By Dennis Singleton · Markets Writer ·
Three Apple HomeView smart home hubs in silver, pink, and starlight

Key points

  • What Apple's $299 HomeView does
  • Why the EU won't get it
  • Which new device gets Siri AI later

Apple (AAPL) introduced HomeView on Tuesday, a $299 smart home hub with a 7-inch screen built around Siri AI, the new version of its voice assistant. Apple marketing chief Greg Joswiak said the device is "powered by Apple Intelligence with Siri AI at its core."

Apple also announced a new Apple TV 4K, a HomePod mini 2, and a line of cameras, thermostats, and a door lock made with LG Electronics and Schneider Electric.

HomeView recognizes each user by face

HomeView comes as a countertop model with a speaker base or as a wall-mounted version, and both cost $299. The wall version needs a separate mount, starting at $59.95. It runs on Apple's A18 chip and recognizes up to six people by their faces, so each person can get to their own messages, calendar, and reminders. Pre-orders opened Tuesday, and the device ships November 13.

Users can control lights, thermostats, locks, and cameras by touch or by voice, and watch up to nine camera feeds at once, according to Apple.

HomeView won't be sold in the EU

"Apple HomeView is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU," Apple said. The company added that it's "working constructively with the EU in an attempt to find a path forward."

Pre-orders opened in the U.S., the UK, Canada, Australia, India, and New Zealand. Singapore follows on October 15.

HomePod mini 2 gets Siri AI in a later update

The $149 HomePod mini 2 ships October 30 in five colors, but Siri AI will reach it "via a future software update," Apple said.

The new Apple TV 4K costs $299 and ships November 13. It has far-field microphones, so users can talk to Siri without picking up the remote, and it can run surround sound through four HomePod speakers.

The Apple Home Collection devices from LG and Schneider range from $39.95 for a temperature sensor to $399.95 for an LG floodlight camera. They go on sale in December, with some arriving in early 2027.

Apple shares were up 1.3% at $345.42 as of 10:00 a.m. ET.

Cover image courtesy of Apple.

Frequently asked questions

What is Apple HomeView and how much does it cost?

Apple HomeView is a smart home hub with a 7-inch screen and Siri AI that Apple (AAPL) introduced on October 13, 2026. It costs $299 as a countertop model or a wall-mounted version, recognizes up to six users by their faces, and ships November 13.

Why isn't HomeView sold in the EU?

Apple said HomeView is not available for sale in the European Union because Siri AI is currently unavailable in iOS in the EU. Apple said it is working with the EU to find a path forward.

Does HomePod mini 2 have Siri AI?

Not at launch. The $149 HomePod mini 2 ships October 30, 2026, and Apple said Siri AI will come to it in a future software update. The new $299 Apple TV 4K, which ships November 13, has Siri AI built in.

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Dennis Singleton
Dennis Singleton · Markets Writer

Dennis Singleton was born in Australia and later moved to the United States. He has spent years following the markets, but what keeps his attention is how AI is built. He writes about the companies behind the technology, from semiconductor designers and advanced packaging to photonics, memory, networking, and the hardware powering modern AI. His approach starts with filings, earnings, and industry research, then translates the important details into clear, straightforward analysis without unnecessary hype.