ServiceNow, Inc. (NOW)
NYSE · Price as of · Nasdaq Real Time Price
- Profitability13/20
Profitable but shrinking: $1.57B over the last four reported quarters, down from $1.73B the year before.
- Insider buying vs selling11/20
Insiders are sellers only: 4 sells worth $1.9M, no open-market buys, across the last 20 Form 4s. Routine executive selling is common, so this is only a mild negative. Separately, 1 new 5%+ stake disclosure (13D/13G) hit in the last 6 months, which is big-money accumulation.
- Dilution and offerings1/15
Share count up 397.1% in a year and 3 offering-related filings. Heavy dilution. One nuance: offerings raise cash that can fund real growth. The score docks the certain near-term dilution; if the spending pays off, it shows up later in the profitability component.
- Analysts46
- Implied upside-1.4%
- Target range$72.00 to $266.00
- EPS expected$1.02 +6.1%
- A year ago$0.96
- Revenue expected$4.09B +20%
- Estimate range$0.91 to $1.17
NOW closed at $153.12 on Oct 21, up 11.8% since Sep 22. Chart read: price above both the 50-day and 200-day moving averages; the 50-day is above the 200-day (uptrend structure); trading at 70% of the 52-week range ($83.00 to $189.26).
Insider buying and selling at ServiceNow, Inc. (NOW)
The most recent Form 4 on record for ServiceNow, Inc. (NOW) is May 14, 2026, when Anita M Sands, Director, sold $1.5M of stock. Nothing in the filing ties this one to a pre-arranged plan, so it was the filer's own call.
| Insider | Action | Value | Date | Type |
|---|---|---|---|---|
| Anita M Sands · Director | Sell | $1.5M | May 14, 2026 | Worth a look |
| William R McDermott · Chairman & CEO | Buy | $3.0M | February 27, 2026 | Routine |
| William R McDermott · Chairman & CEO | Sell | $5.3M | August 28, 2025 | Routine |
| Russell S Elmer · General Counsel | Sell | $1.5M | August 20, 2025 | Routine |
| Gina Mastantuono · President and CFO | Sell | $1.5M | August 18, 2025 | Routine |
| Nicholas Tzitzon · Vice Chairman | Sell | $1.5M | August 18, 2025 | Routine |
Filed notices to sell
A Form 144 is filed beforean insider sells restricted stock. The Form 4 reporting the completed trade isn't due until two business days after the sale, so these land first. They are intentions, not transactions.
| Insider | Value | Filed | Status | Type |
|---|---|---|---|---|
| Fipps Paul · Officer | $300,777 | August 31, 2026 | Executed | Vested shares |
| Canney Jacqueline P · Officer | $1.1M | August 28, 2026 | Executed | Routine |
| Chamberlain Paul Edward · Director | $365,851 | August 27, 2026 | Executed | Vested shares |
How Congress has done in NOW
Every purchase of NOW disclosed by a member of Congress in the last 5 years, scored over the 12 months after the trade date against SPY over the same window.
| Measure | NOW | SPY |
|---|---|---|
| Median 12-month return after purchase | -24.4% | +22.9% |
| Median difference vs SPY | -39.2% | — |
| Purchases that beat SPY | 6 of 25 (24%) | — |
| Members who bought | 10 | — |
Most frequent buyers: Josh Gottheimer (8), Marjorie Taylor Greene (5), Lisa McClain (4), Rob Bresnahan (2), Dwight Evans (1).
These are not returns anyone actually earned. Disclosures report a dollar bracket and no share count, so every purchase is counted once and weighted equally, and sales are not matched back to the buys that opened them. 7 of the 25 purchases are disclosed as a spouse's or dependent's rather than the member's own. Purchases from the last 12 months are excluded because their window has not closed yet.
Congress trades in NOW
| Date | Member | Action | Amount | |
|---|---|---|---|---|
| 2026-09-17 | Tony Wied WI | Sale | $50,001 - $100,000 | |
| 2026-08-14 | Tony Wied WI | Purchase | $15,001 - $50,000 | |
| 2026-06-09 | Tony Wied WI | Purchase | $15,001 - $50,000 | |
| 2026-03-27 | Alan Armstrong OK | Sale | $15,001 - $50,000 | |
| 2025-12-08 | Julie Johnson TX | Purchase | $1,001 - $15,000 |
SEC filings
| Form | Filed | Description |
|---|---|---|
| 4 | September 1, 2026 | FORM 4 |
| 4 | September 1, 2026 | FORM 4 |
| 4 | August 31, 2026 | FORM 4 |
| 144 | August 31, 2026 | View on EDGAR |
| 144 | August 28, 2026 | View on EDGAR |
| 144 | August 27, 2026 | View on EDGAR |
| S-8 | August 20, 2026 | S-8 |
| 4 | August 19, 2026 | FORM 4 |
ServiceNow news
All 20 articles
Articles that mention ServiceNow without it being the main subject.
Three AI CEOs asked for a slowdown. Chipmakers sold off worldwide, and cybersecurity stocks went up.
Dario Amodei asked AI labs to slow the pace of capability development, and Sam Altman and Elon Musk agreed. The selloff that followed hit the AI supply chain and bid up the companies that sell defenses against it.
Rogue AI agents attacked Hugging Face. Its defenders turned to a Chinese open-weight model.
About 700 OpenAI test agents took part in an attack on Hugging Face in July, and the reports published Aug. 26 read like the case against open-weight AI. Except the frontier models Hugging Face reached for refused to help analyze the attack, and its responders ran a Chinese open-weight model instead. Washington has already picked a side.
Software's biggest day of 2026, and the Salesforce (CRM) beat behind it is mostly paper
Software is on pace for its biggest day of 2026, led by a 22% jump in Salesforce. But the $5.90 adjusted EPS everyone is quoting includes a $2.6 billion investment gain the company doesn't strip out. Back it out and the beat is single digits at best.
Frequently asked questions
When does NOW report earnings?
ServiceNow, Inc. (NOW) is scheduled to report quarterly results on October 28, 2026, after the close. The 39-analyst consensus is $1.02 per share on revenue of $4.09B for the quarter ended September 30, 2026, against $0.96 and $3.41B a year earlier. It has beaten the consensus EPS estimate in all four of the last four quarters.
What do analysts expect for NOW?
46 analysts cover ServiceNow, Inc. (NOW). The consensus rating is Strong buy. The average price target is $154.80, in a range of $72.00 to $266.00.
Are insiders buying or selling NOW?
We track Form 4 filings for ServiceNow, Inc. (NOW). The activity listed on this page shows 1 open-market purchase and 5 qualifying sales. Each row is labelled Routine when the filer declared a pre-arranged 10b5-1 plan, Tax withholding when shares were sold automatically to cover the tax on a vest, or Own call when neither applies.
Has Congress made money trading NOW?
10 members of Congress have disclosed buying NOW in the last 5 years, 25 purchases in total. Measured over the 12 months after each trade date, the median purchase returned -24.4% against +22.9% for SPY over the same windows, and 6 of the 25 (24%) beat the index. These are not returns anyone actually earned: congressional disclosures report a dollar bracket and no share count, so each purchase is counted once and weighted equally, and later sales are not matched back to the buys that opened them.
Where can I see NOW SEC filings?
Recent filings are listed on this page, newest first. The latest is a 4 filed September 1, 2026.